Where Did it All Go Wrong for the WWE Women's Tag Team Titles?

Whatever did go wrong with the WWE Women’s Tag Team division? With the company introducing the women’s tag team championships less than a year ago it appears as though things have already gone south for an idea that held great potential and worked as the next big step in the women’s evolution. But where did things go wrong? What were the mistakes made? And can the WWE turn things around?

Lack of Title Defences

One of the key issues the WWE has faced when it comes to the Women’s tag team titles are title defences. I honestly cannot tell you how many or in this case how little times I have seen these championships defended since they debuted. Because of this, it's incredibly difficult for fans to not only take the titles and the division seriously but even remember they existed.  It’s clear the women’s tag titles are not a priority for the WWE and so In return fans have next to no interest themselves. Missing out on PPVs and regular title defences have damaged the overall feel and important of these titles so much in fact that turning things around now will be extremely difficult. 

The Reign of The IIConics

Regardless of whether you are a personal fan of the IIConics, there is no denying that they are the most legit and put together tag team in the women’s division today and of all time. While their win at Wrestlemania earlier this year may have come as a surprise to some it was an inevitable victory that was most certainly well deserved. Now, what this win should have done was led to more for the women’s tag team division. Peyton and Billie of course, have so much potential and charisma and what the company should have done was use these two to show the world exactly what women’s tag team wrestling is all about and with many expecting an entertaining run for the pair things did look promising. What we got instead however was incredibly weak booking and that’s when they even made an appearance on the show. The WWE had the pair rarely booked on Smackdown LIVE or RAW let alone on PPV meaning both Royce and Kay, as well as the championships, lost moment. This reign massively affected the IIConics and what could have been pretty special was in fact incredibly disappointing and damaging. 

Not Booking the Division

It’s clear the WWE have the numbers on their side. There are several teams throughout the company taking part in the Women’s tag team division however, booking those names appears to be something the WWE is neglecting. The focus has been so strong on singles stars such as Becky Lynch and Charlotte Flair for example that the women of the tag team scene have been almost forgotten about. We are not seeing the company book regular tag team matches involving the women of the tag team scene and we are failing to see storylines throughout this area of the division. Again, the lack of booking and focus on the women’s tag team picture has been detrimental to both the superstars and the titles themselves. Now, unlike many of the topics, we are going to be focusing on today this is an area the WWE can work on if they simply book these girls regularly. Including more time for tag team storylines, builds, character development and title bouts can massively turn things around and create a focus on an area of their women’s division that truly does have so much potential.  

The Kabuki Warriors

One of the most exciting teams the WWE had apart of their women’s tag team division was the Kabuki Warriors. With Paige by their side, Kairi Sane and Asuka made for a dominant team with plenty to deliver. This was yet another chance the WWE had to turn things around for the women’s tag division and create some very exciting and entertaining content, but this went down as another missed opportunity. Crowning Sane and Asuka as the new tag team champs during their rivalry with the IIConics would have set up months’ worth of exciting TV and content for the women’s tag team division. What we also had here was the opportunity to create a real star and top new babyface out of Sane while completely turning things around for Asuka and her career. Its very unfortunate to see the WWE drop the ball so massively here with a team who could have single handily turned things around for the division and again, recreating the momentum and building things back up for the Kabuki Warriors will be very difficult indeed.   

Not Showcasing the Titles on NXT TV

When the women’s tag team championships were introduced the WWE promised or at least mentioned that the titles would be defended/featured across all brands including NXT and failing to do that was a major error on the behalf of the WWE. Here they had a huge change to not only push the titles but showcase some of the brilliant tag team alliance over on the black and gold brand. With Aliyah and Venessa Borne, Marina and Jessamyn and Deonna Purrazzo and Chelsea Green amongst the names working together in tag team action across the NXT scene the company had a great opportunity to showcase these talents and create some excellent content for the women’s tag team division.  This was also a great chance for the WWE insert a unique and exciting element to the titles that we don’t see elsewhere whilst also preparing these NXT names for their future both on the black and gold brand on the main roster.

Moving forward there is plenty the WWE can do to turn things around for the women's tag team division. Increasing air time, creating longer matches and storylines, and regular title defences are all vital and with the names there the company need to start putting them to use before we see the titles completely fade away less than a year after they debuted.

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